About

Elizabeth Andreini created Accelerate Marketing in 2006 with a mission to help quickly growing companies achieve their goals. Accelerate Marketing is a Grow50 (http://www NULL.grow50 NULL.com) member firm.

As a catalyst for change, Elizabeth helps companies at growth inflection points reorganize and transform their marketing and product management to better grow business’ revenue and profitability. Elizabeth is a pragmatic strategist, experienced at working with rapidly growing companies and driving high impact change. With a talent for building and leading teams, Elizabeth effectively builds the foundations needed for growth.

Elizabeth is an experienced entrepreneur whose background includes over 25 years of experience globally in marketing & product management, business development and international sales. She has a proven track record of launching new technology products, developing go-to-market strategies, creating compelling global positioning messages and innovative integrated multi-channel marketing campaigns.

Prior to founding Accelerate Marketing, she worked in both corporate and early stage environments; her career includes executive and senior marketing positions with companies such as AMS, UniSite Software, NetReflector and Captura, among others.

Elizabeth is also a founding member of Grow 50, a consortium of 15 premier professional service firms that came together in 2012 to support early stage businesses in the Pacific Northwest with the goal of helping 50 select companies grow significantly over the next 10 years.

As a guest lecturer on pricing and distribution strategies for the senior-level Entrepreneurial Marketing class, Elizabeth has shared the benefit of her years of experience and insight with students at the Michael G. Foster School of Business at the University of Washington for the last five years. She has also been guest speaker at several Puget Sound organizations of CEOs and key executives. Elizabeth recently completed her term as the Immediate Past President of the Board of the Pacific Northwest Chapter of the Institute of Management Consultants, following two years as President of the local chapter.

Elizabeth has a MBA in Marketing and International Business from the University of Washington and a BA degree in economics from Claremont McKenna College. She also received a certificate in Wine Marketing & Sales from the Northwest Wine Academy at South Seattle Community College.