Managing Social Media: Not Just a Waste of Time – Why It Really Matters for your Brand

May 28, 2012

 Repost of Accelerate Marketing’s  post on Excell Puget Sound The precipitous rise of social media and its idol worship status in the press has led CEOs and other executives to wonder whether social media really justifies the investment of time and corporate resources to support it. After all who really cares that in the last 30 […]

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Unblurring the Line Between Marketing & Sales

March 5, 2012

Repost of Accelerate Marketing’s  post on Excell Puget Sound Recently I was talking with a CEO who wanted to increase his sales and grow revenue to expand his business. The CEO wasn’t sure whether he should focus additional resources on the Marketing or Sales departments, wanting to allocate his limited budget wherever the company would […]

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