Failure to Launch: 5 Reasons Product Launches Fizzle

Many factors influence the success of product launches and impact expected revenue.

3 Tips for More Effectively Setting Marketing Budgets

Determining what your marketing budget should be continues to be a challenge for many CEOs, especially in a ever-changing business climate.

Elizabeth Dunn AndreiniNovember 16, 2018Marketing, Advertising, Budgeting, Business Strategy, Marketing Plan, Customer AcquisitionComment

The One Critical Question about Marketing Every CEO Should be Asking

Without an effective marketing strategy, companies increase revenue risk and are more likely to struggle more when business or market conditions change.

Elizabeth Dunn AndreiniFebruary 9, 2018Business Strategy, Marketing, Business Growth, Management, SalesComment

The Easiest Companies You’ll Ever Market (and Sell) to Are…

Companies often forget to market to their current customer base.

Elizabeth Dunn AndreiniSeptember 15, 2017Marketing, Customer Retention, Revenue Growth, Sales, New Product Development, New Products/ServicesComment

Why Listening to Your Customers Isn’t Always a Good Idea

Customizing products and services too closely to meet customers’ needs may result in less, desirable products in the broader marketplace with limited revenue potential.