Failure to Launch: 5 Reasons Product Launches Fizzle

Many factors influence the success of product launches and impact expected revenue.

Elizabeth Dunn AndreiniSeptember 20, 2019New Products/Services, Product Launch, Go-to-Market Strategy, Marketing, Product Management, New Product DevelopmentComment

Why Listening to Your Customers Isn’t Always a Good Idea

Customizing products and services too closely to meet customers’ needs may result in less, desirable products in the broader marketplace with limited revenue potential.

Elizabeth Dunn AndreiniMarch 17, 2017Customer Experience, Market Research, Product Management, Marketing, New Product DevelopmentComment

Take Advantage of the Dog Days of Summer (and Beat Your Competitors in the Fall)

When business is quiet in the summer that can be the ideal time to conduct market research.

ArchiveElizabeth Dunn AndreiniAugust 14, 2015New Products/Services, Market Research, Go-to-Market Strategy, Product Launch, Product Management, MarketingComment

“The Times They Are a Changin’…”

The market, your business and your customers are all in a state of continual change.

ArchiveElizabeth Dunn AndreiniNovember 21, 2014Target Market, New Products/Services, Product Management, Go-to-Market Strategy, Marketing, Customer ExperienceComment

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