Insights

Posts tagged New Products/Services

Failure to Launch: 5 Reasons Product Launches Fizzle

Failure to Launch: 5 Reasons Product Launches Fizzle

Many factors influence the success of product launches and impact expected revenue.

Elizabeth Dunn AndreiniSeptember 20, 2019New Products/Services, Product Launch, Go-to-Market Strategy, Marketing, Product Management, New Product DevelopmentComment

The Easiest Companies You’ll Ever Market (and Sell) to Are…

The Easiest Companies You’ll Ever Market (and Sell) to Are…

Companies often forget to market to their current customer base.

Elizabeth Dunn AndreiniSeptember 15, 2017Marketing, Customer Retention, Revenue Growth, Sales, New Product Development, New Products/ServicesComment

Take Advantage of the Dog Days of Summer (and Beat Your Competitors in the Fall)

Take Advantage of the Dog Days of Summer (and Beat Your Competitors in the Fall)

When business is quiet in the summer that can be the ideal time to conduct market research.

ArchiveElizabeth Dunn AndreiniAugust 14, 2015New Products/Services, Market Research, Go-to-Market Strategy, Product Launch, Product Management, MarketingComment

“The Times They Are a Changin’…”

The market, your business and your customers are all in a state of continual change.

ArchiveElizabeth Dunn AndreiniNovember 21, 2014Target Market, New Products/Services, Product Management, Go-to-Market Strategy, Marketing, Customer ExperienceComment