Stop Planning for a “New Normal”: Chose Resilient Reinvention™ Instead

Rather than focusing on a “New Normal” as the next phase of the COVID-19 global pandemic, companies should choose the new approach of “Resilient Reinvention™” to consciously plan for and make changes to ensure resilience and better enable the reinvention needed to thrive in a rapidly changing future.

Elizabeth Dunn AndreiniApril 21, 2020Comment

Knowns and Unknowns: 4 Critical Planning Factors to Consider in the Age of COVID-19

With the COVID-19 global pandemic, companies are scrambling to revise their 2020 plans and identifying Known and Unknown factors that impact their business will be critical when developing new plans.

Elizabeth Dunn AndreiniMarch 30, 2020Business Planning, Business Strategy, Crisis Management, Market Changes, COVID-19Comment

Failure to Launch: 5 Reasons Product Launches Fizzle

Many factors influence the success of product launches and impact expected revenue.

3 Tips for More Effectively Setting Marketing Budgets

Determining what your marketing budget should be continues to be a challenge for many CEOs, especially in a ever-changing business climate.

Elizabeth Dunn AndreiniNovember 16, 2018Marketing, Advertising, Budgeting, Business Strategy, Marketing Plan, Customer AcquisitionComment

The One Critical Question about Marketing Every CEO Should be Asking

Without an effective marketing strategy, companies increase revenue risk and are more likely to struggle more when business or market conditions change.

Elizabeth Dunn AndreiniFebruary 9, 2018Business Strategy, Marketing, Business Growth, Management, SalesComment