Customizing products and services too closely to meet customers’ needs may result in less, desirable products in the broader marketplace with limited revenue potential.
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When all executives and members of the sales team consistently tell a single powerful story you will have maximum impact in the market.
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Marketing isn’t just an art; effective marketing is also a science requiring measurement and tracking to gain an understanding of key performance drivers.
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Your brand and reputation are your most important assets in the market.
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When business is quiet in the summer that can be the ideal time to conduct market research.
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Marketing and Sales need to work together for companies to gain maximum benefit.
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